WHO SAID "ELEVATOR PITCH?"

Elevator Pitch Series

Part 4

Hopefully, not you. There’s nothing worse (well, yes, there is, but for the sake of this conversation…) than someone announcing, “Get ready folks, I will now present MY elevator pitch!”

Overheard in, of all places, an elevator:

Person #1: “So, what do you do exactly?”

Person #2: “Oh, OK, you want my elevator pitch? Here goes…”

UGH! If I had been Person #1, I think I’d have said, “No, I simply asked you what you do.”

Rather than announce your upcoming broadcast, simply answer the question, and if possible, say something clever, such as:

“My business card says ‘Presentation Coach and Media Trainer” but I believe I’m best at helping my clients clarify and execute their true message.” (Obviously I’m talking about me.)

Now, this might lead to the question, “What do you consider a ‘true message’? And now, we’re having a conversation.

I’m a big believer in INTENTION. Have an intention when forming an elevator pitch… and no, I don’t mean, “to get that job, a client, a promotion...” That’s everybody’s intention. Make it your intention to start a conversation, build on a relationship, earn trust, show personality…

Now your audience has something worth riding two more floors for!